- The brand's new format is now available in wineries and markets nationwide.
Alicorp, in its constant commitment to innovation with the consumer at the center and seeking to offer solutions to their different needs, launched Sachetón, a new format of AlaCena mayonnaise to the market, a 50g presentation at a suggested price of 2 soles. This format is designed with an affordable, everyday use alternative in mind.
Through its “Everyday Meals” campaign, AlaCena mayonnaise is highlighted as the perfect complement to everyday meals, making them even more delicious. This new format aims to enter new homes that value quality alternatives with more affordable prices.
“At Alicorp, our consumers are at the center of our decisions and the drive to always innovate and bring solutions to their tables tailored to their needs. For this reason, this year we will continue to prioritize the promotion of consumption of the table sauces category, reinforcing our accessibility and investing in powerful communication programs that connect with our consumers, buyers and clients," commented Daniel Cuneo, director of the Alicorp Foods.
This year, the brand continues to invest in this category, reinforcing its products with better accessibility and entering with new formats that offer new consumption opportunities to its consumers.
The AlaCena mayonnaise sachetón is available in wineries and markets nationwide.
“Make all your meals unique with AlaCena”