Purpose
habits and promote balanced lifestyles in our consumers, employees and society. we are always attentive to the needs of our consumers and new consumption trends.
Products and nutrition
we are always attentive to the needs of our consumers and new consumption trends. we seek to offer different types of consumers with a broad portfolio of products that responds to different needs and consumption occasions.
Commercial guideline
we have a corporate policy of responsible marketing, where we define our framework for marketing communications, so that they are aligned with local regulations, as well as corporate values and ethical commitments of the company.
Customer and consumer education
we provide accurate nutritional information of all our products so that our customers can make informed consumer decisions.
Our initiatives
Commitments for the manufacture of our products
- In 2015, we committed to reduce by 10% the sugar and salt in our portfolio by 2021. to december 2017 we achieved a reduction of 16.5% and 10% sugar and salt respectively, exceeding our commitment.
Live healthy
- Ong live the live program promotes values recommended for healthy growth of children of school age habits.
