As part of our growth strategy in Peru, Latin America and the Caribbean in late January 2019, we announced with great pride that Intradevco joined the team Alicorp. A Peruvian company owned Sapolio successful brands, Endorsement, Dento, Duckling and Love.
Since early 2019 we started to build together a new growth story, now with Intradevco and its products as part of the portfolio we enter into new platforms Home Care and Personal Care.
We focus on local brands that have achieved success thanks to a peruanidad message to its excellent price-value and constant innovation, now we compete with major multinationals in the world in various categories in both platforms.
Our CEO, Alfredo Perez Gubbins told us about this acquisition, and this was what he told us.
What was the purpose of this union?
"The main objective of this union is to generate value, and until today the synergies and value creation initiatives are above our initial estimates. This transaction represents an extraordinary opportunity to continue creating value and welfare. For many years we have admired the processes of production, distribution and diversification of categories Intradevco have given the recognition it has today, who can add knowledge in brand management Alicorp's", he says our CEO.
"We also share a common history with Intradevco: we have prioritized always give the best to our consumers in terms of price, quality and innovation in all our brands. Our commitment is to continue working well, bringing the best portfolio of products and brands to our customers and consumers", emphasizes Alfredo.
Tell us about the income of the company at a competitive context in these new categories
"In this context of tough competition, we are strengthened by adding the Peruvian brands built with great success by Intradevco, enjoying the recognition, preference and affection of Peruvian consumers. This operation will allow Alicorp improve its offer of value for customers and consumers through a portfolio of brands stronger, more efficient distribution and greater opportunities for innovation."
From this union we are already working together with teams Alicorp integrated into Intradevco forming working groups on various issues whose custom is to build cases that can generate more value through efficiencies or via growth.
We bet from the beginning by this union that will optimize our supply in the markets of the region. In addition, we will strengthen the international presence of the company thanks to Intradevco also operates outside Peru and has a significant export activity to markets such as Ecuador and Bolivia.
"Alicorp, now with the sum of operations and brands Intradevco, has enormous potential for further growth in Latin America and the Caribbean," Alfredo said.