Alicorp joined seven leading Bolivian companies from different sectors to deploy the campaign "Semilla Capital To grow together!", an unprecedented multi-sector alliance, which seeks to join efforts to achieve a multiplier effect in the economy of the families of 1,600 entrepreneurial businesses in the country.
The pandemic has affected the economy of companies at different levels, but in some sectors, such as SMEs, the impact was greater. Nearly 60% of the pensions, only in Santa Cruz, closed their doors due to the health emergency and confinement, this category being one of the most vulnerable sectors and that in less than three months saw their opportunities and ventures suddenly lost .
Today more than ever we must listen and respond to the call for help from our business partners, from our points of sale, from our value chain. Today is when we must support each other and get back up together, reopen our businesses, work and grow together, affirm the seven companies at the launch of the campaign.
Along with Alicorp, Embol, Coca-Cola, Sofia, Unagro, Banco Mercantil Santa Cruz, Grupo Venado and Viva are part of the alliance. Together, they seek to directly benefit 1,600 store and pension owners.
Each SME will receive a stock of products and services that will allow it to strengthen its commercial offer; You will be able to have digital communication channels to expand your sales opportunities, as well as access credits and financing in favorable conditions to invest in your ventures.
The allied companies maintain that, at this time, a difference must be made between what is urgent and what is important. Our main challenge will always be to promote an inclusive and sustainable business model, with a strong commitment to support each entrepreneur, each owner of a family business, because we know perfectly well that those stores, those pensions, represent the daily livelihood of hundreds of thousands of families from all over the country, conclude the companies that are part of this initiative.