- Under the name ‘Cómplice de tu sazón’ Regia margarine launches its new campaign that encourages Bolivian families to enhance the flavour of their daily recipes.
Alicorp, a leading mass consumption company in the Bolivian market with brands such as Fino, Sao and Don Vittorio noodles, as well as cleaning and home care products such as Bolívar, Uno, Opal, Patito and Sapolio, launches its new campaign ‘Cómplice de tu sazón’ together with its renowned Regia margarine. Through this campaign, it proposes to Bolivian families to incorporate Regia margarine to enhance the flavour of their daily meals thanks to its consistency and taste.
‘We have our consumers at the centre of our decisions, which is why we bring this proposal that opens the door for Regia to be incorporated into more moments in Bolivian cuisine. Therefore, Regia will share recipes through different digital platforms and media, proposing the enhancement of flavours of dishes that Bolivians prefer on a daily basis, as well as how they are prepared. A clear example is the traditional Bolivian ahogadito prepared with the exact point of flavour that our product can add, as well as its use in roasts, pastas or a rich and traditional baked chicken, which from today can be enhanced thanks to the texture and flavour of our margarine’, said Karim Arias, Marketing Manager of Alicorp Bolivia.
Regia margarine is one of the favourite and most popular products in the Bolivian market, enriched with vitamins A and D, it is made with vegetable oils and the ideal touch of salt, being used mainly as a spreadable in breakfasts and snacks. ‘We know that Regia's extra flavour is what makes every member of the family fall in love with it, so we want it to be the seasoning accomplice of every moment that a meal is shared at home’, added the executive.
About Alicorp
Alicorp is a mass consumption company with operations in Peru, Bolivia, Ecuador, United States, Chile, Colombia, Uruguay and Honduras. Its products reach more than 30 countries and it has more than 120 brands.
In Bolivia, it is present through a broad and diverse portfolio of mass consumption and B2B products. Among its most recognised brands in the country are Fino, Sabrosa, Regia, Bolivar, Don Vittorio, AlaCena, Angel, Opal, Dento, Sapolio and Uno.